Darren McBride, CEO - Sierra Computer Group and McBride Machine
Oct 05, 2022
The Burning Man Experience
Darren McBride, CEO - Sierra Computer Group and McBride Machine

Darren is CEO of both Sierra Computer Group and McBride Machine.  Sierra Computer Group is N. NV's oldest computer and IT sales and support firm.  McBride Machine was founded in 1970 and is a metal shop that repairs heavy industrial equipment and fabricates metal parts of all types.  Darren has an electrical engineering degree from UNR and was the long time host of the Radio program "Computer Bytes" on 780 KOH in Reno.  He helped found the "Entrepreneur's Organization" in Reno in 2001 and is still an active member in that group.  It was through EO that Darren first attended a 1 day bus tour of burning man in 2012.  Along with a fellow EO member from Cincinnati Ohio, Darren vowed to return for the whole burning man experience in 2013 and subsequently helped found a "theme camp" called dEOxzidozed at burning man.  The name was a play on words to represent entrepreneurs who want to "kick the rust off" and get outside their comfort zone.  In 2017 he helped create the popular art car "The Mirroracle" and bring it to the Playa.

As a local resident and business owner, Darren will discuss the Burning Man history, culture, art, music and the "Pros" and "Cons" of the Burning Man experience.