Mike Larragueta, President and CEO

The mission of the Reno-Sparks Convention & Visitors Authority is to attract overnight visitors to Reno Tahoe while supporting the sustainable growth of our communities.   Tourism is still the top industry in Nevada.
Mike is a Winnemucca native and UNR graduate, and has more than 30 years in the travel and tourism industry, incorporating 15 years of local executive experience.